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The process of creating a website. It encompasses several different aspects, including webpage layout, content production, and graphic design.
The process of writing the functionality of a website. It is the main non design aspect of Website.
Visual communication through typography, photography and illustration. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words.
Digital Marketing Strategy that aims to reach the audience on their smartphones or tablets. Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
Process of defining a direction or making decisions and hence allocating appropriate resources for it. It is used to set priorities, focus energy and resources, strengthen operations.
Practice of increasing the quantity and quality of traffic to a website through organic search engine results. It is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index.
Brand Identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition.
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
A procedure to promote brand or services using the platform of social media. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Video production is the process of converting an idea into a video. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock.